Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers can create ads to reach potential customers through Google's Search Network, Display Network, YouTube, and other partner sites. It allows businesses and marketers to promote their products, services, and content to targeted audiences based on specific keywords, demographics, locations, interests, and behaviors.see more...
On-Page SEO (Search Engine Optimization) refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves optimizing both the content and the HTML source code of a page. On-page SEO focuses on factors that can be controlled directly on a website, as opposed to off-page SEO, which involves external signals like backlinks.see more...
Off-Page SEO refers to all the activities performed outside of a website to improve its search engine rankings. Unlike On-Page SEO, which focuses on optimizing elements within the website, Off-Page SEO involves building trust, authority, and reputation through various external signals, primarily backlinks. The goal is to create a strong online presence and make the website more authoritative and relevant in the eyes of search engines.see more...
Social Marketing refers to the use of social media platforms and tools to promote products, services, or ideas, and engage with an audience. It encompasses various strategies and techniques to build brand awareness, drive traffic, generate leads, and foster customer relationships through social media channels.see more...
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