Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on Google's search engine results pages (SERPs), YouTube, and other websites within Google's Display Network. Here’s a brief overview
Text-based ads that appear on Google’s search results when users search for keywords related to your business.
Visual ads (banners, images, etc.) that appear on websites within Google's Display Network.
Ads that appear on YouTube or other video content on Google's network.
Product-based ads that appear in Google’s search results and Google Shopping, showing product images, prices, and store information.
Ads that promote apps across Google’s platforms, including the Google Search Network, Display Network, and YouTube.
Automated campaigns that help small businesses set up ads quickly with minimal effort.
Advertisers bid on keywords relevant to their business. When users search for these keywords, the ads can appear in search results.
Advertisers set a maximum bid for how much they are willing to pay per click (PPC) or per thousand impressions (CPM).
Ads can be targeted based on various factors, including demographics, geographic location, interests, and behavior.
Advertisers set a daily budget, and Google Ads ensures that spending does not exceed this amount.
Google uses an auction system to determine which ads appear and in what order. Factors include bid amount, ad quality, and relevance to the user’s query.
Reach potential customers who are actively searching for relevant products or services.
Track performance with metrics such as clicks, impressions, and conversions.
Set budgets and adjust bids to control spending and maximize ROI.
Google Ads provides a powerful tool for driving traffic, increasing visibility, and growing your business online.
