Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses and advertisers to create and run ads across Google's extensive network, which includes search engines, websites, mobile apps, and more. Here are the key components and features of Google Ads
Google Ads supports various ad formats including text ads, display ads (image and video ads), shopping ads (for e-commerce products), app promotion ads, and more. Each ad format is designed to suit different marketing goals and placements across the web.
Advertisers can target their ads based on various criteria such as keywords (search terms), location (geographic targeting), language, device type (desktop, mobile, tablet), demographics (age, gender, income), and audience interests. This precise targeting helps reach specific audiences likely to be interested in the products or services being advertised.
Advertisers can set a budget for their campaigns and specify how much they are willing to pay for each click (Cost Per Click, CPC) or thousand impressions (Cost Per Thousand Impressions, CPM). Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad or views their video ad (depending on the ad format).
When a user performs a search query or visits a webpage that displays Google Ads, an ad auction takes place. The auction considers factors such as bid amount, ad quality (measured by Quality Score), and relevance to determine which ads are shown and in what order.
Google Ads offers different campaign types tailored to specific advertising goals
Display text ads on Google search results pages.
Display ads on websites and apps that are part of Google's Display Network.
Promote products from an online store in Google Shopping and other relevant sites.
Show video ads on YouTube and across the web.
Promote mobile apps across Google’s networks, including search, Play Store, YouTube, and the Display Network.
Google Ads provides comprehensive analytics and reporting tools to track the performance of ads. Advertisers can analyze metrics such as clicks, impressions, conversions, click-through rates (CTR), and return on investment (ROI). Optimization features allow advertisers to adjust bids, refine targeting, and test different ad creatives to improve campaign performance over time.
These are additional pieces of information that can be added to ads to provide more context or encourage users to take specific actions (like making a phone call or visiting a store).
